Our Team
We are a dedicated, diverse and creative team of like minded individuals, with many years of experience as journalists, communications experts, content creators and social media specialists
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PR
Operational Team
Managing Director
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Helen is an experienced former journalist and communications professional who has worked in the media since the start of her career as an intern at the Financial Times, in 2007. She held senior reporting and then editing roles at trade publications before moving into PR in 2017 as an associate at Lysander PR. Now Managing Director, she is proud to lead a diverse, good humoured and highly talented team of like-minded experts. Helen is passionate about resilience and the positive role insurance and technology can play in improving lives.
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Favourite Song: 99 red Balloons, Nina
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Account Director
Joe began his career in local newspapers before moving into trade press covering the global construction industry. He went on to become Editor of International Rental News before moving into the insurance sector in 2018, working for AXA Health as Internal Communications Manager. In 2021, Joe was made Head of Internal Communications for AXA Global Healthcare, where he implemented a fresh internal communications strategy, led on a CEO change communications project and helped bring three AXA entities under one International Private Medical Insurance (IPMI) Division. Joe joined Lysander in April 2023, initially on a freelance basis, and became a full-time employee at the start of 2024. Outside of work, Joe is a competitive national-level swimmer, specialising in sprint freestyle and butterfly events.
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Favourite Song: You'll Never Walk Alone - Gerry and the Pacemakers (you Reds!)
Account Director
Michelle has more than 25 years of strategic communications experience in the insurance and professional and membership body sectors. Michelle was previously Editor of Insurance Age magazine and has held senior Director roles at the Chartered Insurance Institute and the United Grand Lodge of England, where she implemented new PR strategies, generated positive national coverage, managed high profile crisis communications issues, and was also responsible for internal communications, websites, member communications, marketing, and corporate communications. In her spare time, she is part of the Sealed Knot – a 17th Century re-enactment group.
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Favourite Song: Whatever it Takes – Imagine Dragons
Operations Manager
Kylie is an experienced Operations Manager with a demonstrated history of working in the public relations and communications industry. Skilled in Insurance, Multi-media Marketing Campaigns, and Media Planning. Strong operations professional.
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Favourite song: Show me love by Robin S
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Writer and Editor
Laura Evans, writer and editor
Laura is an award-winning writer who specializes in feature writing, long-form copy, research and copyediting. She has held various editorial and editor roles over the past fifteen years, across a diverse range of sectors spanning international transport to the garden centre industry. She joined Lysander PR in 2020 as a freelance copywriter and is the current Managing Editor of the Journal of Catastrophe Risk and Resilience. Laura is passionate about sustainability and is a keen gardener – the successes, trials and tribulations of which she regularly writes about.
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Favourite song: That’s quite impossible to decide! Vivaldi, The Four Seasons: Spring 1 (recomposed by Max Ritcher) is a joy to listen to.
Tony is a "digital native" who's worked on multiple podcasts and handled social media and web content for a range of companies in various diverse industries over the last fifteen years. He joined Lysander PR to develop content strategies and advise on social media management in 2019.
Outside of Lysander, Tony is a seven-time British freestyle skateboarding champion (and former world champion) and spends a lot of time in the summer travelling the globe with a skateboard and a selection of 1950s Leicas.
Favourite Song: Do You Like Me? by Fugazi
Social Media Manager